Toyota Entune

BACKSTORY///

When Toyota introduced the redesigned Entune System, they set out to be the premier digital hub for entertainment and utility on the road. To promote the relaunch, they wanted to feature exciting creative for each application in the system. Our mission: the iheartradio app.

The creative needed an approachable yet charismatic personality to bring this new technology into focus. Who better than Grace Potter, an up-and-coming musician with a spirit for adventure and a passion for making music.