Jessica Simpson's the price of beauty


Inspired by her very public and personal battle with her own weight, Jessica Simpson set out around the world to explore the idea of beauty through other cultures.

I felt the context for the show was intrinsically connected to Jessica’s own personal story, so it had to be included in the creative. Then there was the goal of her journey and how she would explore the world.  To mitigate the complexity of the story, I created a visual conceit that fused the elements together simply and seamlessly.