JAANUU

BACKGROUND///

Jaanuu redefined medical workwear in 2013—bringing fashion-forward design to scrubs, lab coats, and footwear with a direct-to-consumer edge. Built to empower healthcare professionals with style and confidence, Jaanuu quickly became the industry’s contemporary leader.

To unveil its latest evolution, the Challenge Accepted campaign spotlighted real stories of resilience—drawing inspiration from the extraordinary challenges faced by frontline workers during the pandemic.

Fueled in part by the Challenge Accepted campaign, the company’s momentum speaks for itself—250% revenue growth over the next two years, a $120 average order value, and a fiercely loyal customer base, with 50% of monthly orders coming from repeat buyers.

It was a powerful reminder: never underestimate the impact of authentic, human stories. The closer we got to the truth, the more customers leaned in.