JAANUU

BACKGROUND///

Launched in 2013, Jaanuu is the leader in contemporary medical workwear, runway-inspired scrubs, lab coats and footwear reflecting some of today's most popular fashion trends.  Jaanuu transformed the market upon its launch in 2013 as a direct-to-consumer brand embracing the mission to help professional men and women look their best and feel confident.  

To reveal the latest evolution and rebrand, the 'Challenge Accepted' campaign provided an opportunity to tell real stories inspired by the challenges faced and overcome by healthcare professionals during the global pandemic. 

The company's robust growth metrics verify its continuing success, with appx. 250% revenue growth over the last two years to date, a $120 average order value (AOV) per customer, and strong repeat business, with 50% of its monthly orders emanating from existing customers.