bravo / Real housewives of dubai

BACKGROUND///

 “The Real Housewives” is more than just a media franchise. It’s an institution. Bravo is constantly being challenged to one-up itself and The Real Housewives of Dubai was no exception. As the first international version of the franchise, this was a huge launch for 2022.

Bravo’s first international Housewives franchise demanded a launch as bold as its cast. We delivered a 360 campaign celebrating luxury, drama, and desert decadence—rolling out trailers, radio, key art, and social content that captivated fans. The launch promo became the highest-performing in franchise history across Bravo’s socials.