bravo / Real housewives of dubai

BACKGROUND///

 “The Real Housewives” is more than just a media franchise. It’s an institution. Bravo is constantly being challenged to one-up itself and The Real Housewives of Dubai was no exception. As the first international version of the franchise, this was a huge launch for 2022.

 The campaign heats up in Dubai as this new batch of housewives take the desert by storm with all of their glitz, glam, and drama. Friendships forge and frenemies develop, and the ritzy, upscale lifestyle is practically envy worthy.

 The strategy for the 360 campaign was to engage Bravo’s fans by doubling down on the luxurious housewife lifestyle and one-of-a-kind characters. We created a robust campaign of trailers and promotions across radio, key art, online, and social to connect Bravo with their core fans. The launch promo premiering on Bravo’s social media channels ranked highest in franchise history for impressions and engagement.