LIFETIME / GLAM MASTERS

BACKGROUND///

From executive producer Kim Kardashian comes Glam Masters—a high-stakes beauty competition for LIFETIME. Each episode, four beauty influencers face off in a battle of brushes, blending, and bold looks. Only one will rise to claim the crown.

To match the show's unapologetic glam, we created a modular visual toolkit for on-air and out-of-home that doubled as an electrifying image campaign. The design captured the artistry of the beauty process in hyper-stylized detail—building to explosive, color-soaked climaxes that delivered on the show’s promise: fierce talent, bold creativity, and premium all-out glam.

The series made a dazzling entrance, premiering to a 3.3 household rating and 4.2 million viewers—blowing past projections. It resonated across key demos, scoring especially high with women 18–34 (1.1 million) and adults 18–34 (1.4 million). Glamour, it turns out, is universally irresistible.