CBS / The Drew Barrymore Show

BACKGROUND///

The Drew Barrymore Show is optimism TV, bringing information, inspiration, and entertainment to the daytime audience in the wild year that was 2020. Known world-wide for her infectious brand of humor and positivity, host Drew Barrymore shares her undeniably relatable point of view on the show while celebrating every part of humanity along the way.

To create excitement and highlight her approachability, the promo campaign took a clever approach to her first ever talk show appearance. It features the 45-year-old actress interviewing her 7-year-old self. Using footage from Barrymore's classic appearance on The Tonight Show Starring Johnny Carson, Barrymore was swapped in for Carson.  Filmed during the pandemic, the creative collaboration was spearheaded by LA agency KNOWN.

The campaign received a 2021 Emmy Award nomination.

The CBS-produced “The Drew Barrymore Show” premiered to a 1.0 household rating/3 share in the 44 metered markets.