TOYOTA MISTERWIVES

BACKSTORY///

Toyota wanted to enlist influencers to help integrate their Millennial focused messaging.   Thrilled with a previous execution, they had their sights set on a new up-and-coming band.

We were looking for an authentic, yet aspirational voice with some real underdog status.  After making the rounds in social media and the charts, we found our heroes in the form of NY indie band Misterwives.