His journey began at New York University’s Tisch School of the Arts where he cut his teeth directing short films and music videos.   After making a series of spec commercials for MTV, he landed in the VH1 On-Air Creative department where he wrote and directed numerous award-winning campaigns with talents like T.I., Jessica Simpson, Terrell Owens, Fergie, Swizz Beatz, Fall Out Boy, and Michael Strahan among others.  

As both a Live-Action Director and Creative Director, he has created spots and campaigns for major TV Networks and Fortune 500 clients like AT&T, Fiat, Toyota, Dominos, Pepsi, Nestle, P&G, and the NFL to name a few.    

When he is not behind the camera, he is immersed in nonprofit work and technology.  

His treehouse is in LA or NY depending on weather.